Apr 26, 2013

Sam in a Can coming soon!

The Perfect Pint
Well, it only took 2 years, and a million bucks, but its finally coming to a beer store near you. That's right, come May, 2013, you can drink your beloved Boston Lager right out of, the can?

That's right. Boston Beer Company spent the last two years, and considerable amount of cash to develop a new can that will help you get the most out of you Boston Lager. A few of the things you may find different about this new can;

The lid is wider, allowing more airflow
The new Sam Can!

The lid has been moved away from the lip, to help promote and accentuate the hop aromas by moving it    closer to your nose.

The hourglass ridge creates more turbulence which pushes flavor out of the beer

Extended lip places the beer at the front of your palette.

Everything is better topless!

I guess all this is very cool, I just don't know how necessary it all is. I mean, after all, bottles don't afford us any of these "advantages" yet, they have no issue putting them in bottles. I mean, don't most "beer people" pour the beer into a glass before drinking it anyway? I would argue, if you are drinking beer right out of a can or bottle, you aren't going to get the most out of the beer no matter what the shape or design of the vessel. I can see this being an advantage to tailgating, or the beach, when bringing you Sam Adams Perfect Pint Glass isn't always an option. Not sure if the cost is worth the benefit in this case, but knows, I guess I will just have to wait and see! I think the topless can makes a little more sense to me.

Until next time
Bottoms up my friends!

The Beer Czar

1 comment:

  1. That's a cool concept, but I am a snob... if I am going to drink a beer, I am going to pour it into a glass. I do like that brewing companies are trying to find new ways to draw people in. As a matter of fact, we just reviews the Boston Lager on our 1001 Bottles blog last week. I would like to try this new release in a blind taste test with draft and bottled offerings... would make for a fun/interesting tasting. Cheers!