|There, it is now cold enough to not taste it!|
|Everything you ever wanted in a beer, and less???|
|Just looks like a can wearing a belt to me|
This next one is just bizarre. Heineken creates a bottle that lights up? The bottle has built in LED lights that seem to be sound and/or motion activated. check out the video.....
OK, so it might be kind of cool, but why? The only place I see this working is at night clubs, where folks are more concerned with looking good, and spending money they don't have in a pathetic attempt to appeal to club chicks that I guess are impressed by just such a thing. You could probably charge $20 a bottle for this, and in clubs, after folks get a few drinks in them, will probably start snatching these beer trinkets up left and right. Luckily this is just a concept, and as far as I can find, there are no plans to release this to the general public (for now), but still, the fact that there is a lot of money being spent on crap like this, just makes me shake my head and ask why?
Now, don't get me wrong, I love a cool label, or a clever ad as much as anyone, but still, if the product behind the ad or label is just not good, then all you have in the end is just a cool label, or funny ad. You put a quality product behind that, and you have a real money maker on your hands!
Until next time
Bottoms Up my friends!
The Beer Czar