In this ad, we see two spontaneous actors, um, I mean "customers" walk into a bar, and engage in a conversation with the Shock Top tap handle. Its cute, kind of funny banter, check it out...
A few things I find a little funny, and a bit hypocritical about this ad. For one, to imply craft beers are "trying to hard" its funny, especially when AB has become obsessed in recent years with competing with those same beers it is making fun of, in in many ways, fears. Releasing brands like Shock Top, to play the part of craft beers in order to pull craft drinkers (or at least people that want to try or experience craft beer) away from real craft beer, to their brand, pretending to be craft.
Now, if you like Shock Top, that's fine, I could care less. The issue I have with these "crafty" beers is,
Again, I don't care if you like Shock Top, or Blue Moon, that is not my point here, simple just be an educated consumer, if you like Shock Top, and are fine with who makes it, that's cool, again, I have no issue with that. Just know what you are drinking, and choose what you drink wisely.
If you want to see all the ad's featuring "Wedgehead" the talking Shock Top orange wedge, you can check them all out on their You Tube Channel here. Like the beer, these ad's really pretend to be something they are not. Actors appearing to be "real" customers, talking to a beer "pretending" to be a craft beer. (That might be the strangest sentence I've ever written on this blog).
Until next time
Bottoms up my friends
The Beer Czar