|The famous "Sam Adams" glass|
A glass's shape can affect the flavor of beer. I’ve had a lot of discussions with people about marketing gimmicks in beer advertising, (i.e. Vortex Bottles, frost brewed, cold filters, triple hops brewed etc that in reality, are either complete BS, or are not really unique, different or ever really understandable (does anyone know what they mean by “triple hops brewed” anyway? More on these gimmick to come later) however, the one that a lot people laugh at, is one that actually holds some truth, and is backed up my hundreds of years of tradition, and even modern day science. The glass DOES affect the taste. Most people wouldn’t dare drink wine from a Dixie up, or, god forbid, right out of the bottle right? Why is that? The wine glass is designed to promote various aspects of that particular varietal. The shape of the beer glass can promote head (foam) formation and retention, trap aromatics in the bulb of the glass, among many other things. I plan on writing more about glassware later.
Not a myth, just some interesting facts none the less. In 1900, there were 1,800 breweries in America. In 1980, there were 44. In 2007, there were 1,449 breweries. As of 2010 (the latest number available) there were 1,759 breweries.
AS of 2010 there were
80 Regional Craft Brewers
1716 total Craft Brewers
20 large, none craft breweries
23 listed as “other”
1,759 total breweries in America.
|By far, this is the smartest thing you will ever see on this blog!|