Jan 24, 2012

Again, how big is too big? The Paradox of Popularity…

Jim Koch (pronounced 'Cook'), the man responsible for Boston Beer Company, the makers of Sam Adams and I are on the same page! Mr Koch is one of the guys I think, and many other agree that is responsible for taking craft beer from back shelf oddity to main stream acceptance. He did a blog post on the craft beer community's seemingly growing animosity towards any brewer that has national distribution and gets "too big". He states if very clear, and simply, and even makes you realize how stupid the argument can be against the wrong person. Take a quick read, its well worth it....



Mr Koch

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